About us

Fashion we all love

Patterson Fashion in Whakatāne is an iconic destination store.

Proud of its heritage as a long standing fashion destination in the Bay of Plenty with a diverse range of top quality designer clothing, ranging from size 8 to 22.

The wonderful service, styling support and friendly, experienced staff make shopping for any occasion a joy. Whatever your lifestyle or occasion we delight in helping you find that perfect outfit. The abundance of choice from the stunning designs, colours and prints make it effortless to create your individual look to compliment your figure, style and budget.

There are beautiful pieces that you can create several looks in a heartbeat to make your wardrobe both flexible and effortless at the same time.

Fashion pick-me-up

Appro, layby and loyalty options available.